When making that important sales call, the simple things can derail that all-important pitch. Below are 5 rules you should not follow, to get that sale
Not Dressing Smartly
Make sure your attire is suited to the organisation you are going to, if in doubt, keep it smart – a black suit never fails.
Lying
While it may be OK to gloss over certain details you don’t want to flag as the high points in your product, blatantly lying could land you in hot water. If found out, you will lose your integrity, damage the reputation of your company and the SALE.
Slating The Competition
Speaking negatively about your competitors communicates bad company ethics and shows unprofessionalism. If you want to say anything about the competitors give them examples like “well competitor X has got some great products and have been around for a while, but we feel ours can do this and do that”. Keep it short and to the point. If you respect your competitors, your customers will respect you.
Acting Desperate
Don’t underestimate yourself or your products. A salesman must have confidence in their abilities and be positive, if you have a great product, your customers will think the same too.
Being Unprepared
Do your research! Get as much information on your clients including their markets; how many staff; who are their competitors, etc. During the meeting have their leaflets etc. in your hand (so they know you have done your homework).
If you go unprepared your potential customers will know it and will they will switch off and you will NOT GET THE SALE.
